On May 9, 2012, the comic painting Sleeping Girl (1964) from the collection of Beatrice and Phillip Gersh established a new Lichtenstein record $44. 8 million at Sotheby's. The Gershes were instrumental in the modern and contemporary art movements in Southern California, especially as founding members of The Museum of Contemporary Art in Los Angeles (MOCA). The previous record for a Lichtenstein work had been established in November 2011 when I Can See the Whole Room. . . and There's Nobody in It! sold for $43. 2 million. The record was surpassed the following year when Woman with Flowered Hat sold for $56. 1 million, including fees, on May 15, 2013.