An auto show, also known as a motor show or car show, is a public exhibition of current automobile models, debuts, concept cars, or out-of-production classics. It is attended by automotive industry representatives, dealers, auto journalists and car enthusiasts. Most auto shows occur once or twice a year. They are important to car manufacturers and local dealers as a public relations exercise, as they advertise new products and promote auto brands. The five most prestigious auto shows, sometimes called the "Big Five", are generally considered to be held in Frankfurt, Geneva, Detroit, Paris and Tokyo.