First Media was an owned subsidiary of Telecom NZ. First Media ran the two Cable operations in Auckland and Wellington which traded as First Television. First Media was started as a trial of cable television by Telecom in 1995. The trial, which operated in association with SKY Network Television offered 600 households in Auckland the three national broadcast channels that were operating, Action TV, three of Sky's subscription channels and six other channels. Considered a success the trial was extended and later expanded to include cable rollout in Wellington.