Run began using the stage name of "Rev. Run" after he was ordained as a Pentecostal minister by E. Bernard Jordan, Simmons's spiritual mentor. Jordan also named him "Protege of the Year Award" in 2004. The same day, symbolic of his "Prosperity Ministry", there was a "Rolls Royce parade outside the Plaza Hotel in New York City, "featuring Jordan's Phantom Rolls Royce. The new $325,000 Phantom had been a gift from Reverend Run as a "thank you" for Jordan's mentoring support.