The concept was developed by an anonymous Australian programmer and launched on 12 February 2014, starting with the game Pokémon Red. The stream became unexpectedly popular, reaching an average concurrent viewership of over 80,000 viewers (with at least 10% participating). On 1 March 2014, the game was completed after more than 16 continuous days of gameplay; Twitch estimated that over 1. 16 million people participated, with peak simultaneous participation at 121,000, and with a total of 55 million views during the experiment. On 5 December 2014, Twitch Plays Pokémon received a Game Award in the "Best Fan Creation" category.